April 07, 2009

Everyday Signs

''no body ever looks at these signs''
-Stefan Sagmeister

''you stare at something, it takes you a while until you actually realise it says something different from what it normally says''
-Stefan Sagmeister

Playing with everyday signs we're used to seeing, people would view these in an unconscious state, so we just presume through it's layout and style that we already know what it means, until it's read over again.

When someone would look up at this, it would be just routine for it to be what we expect, so why not play with people's routines to show the unexpected.

Watch Stefan Sagmeister talk at 07:50

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