The idea behind this Graflex Directions project was that all countries in the world should help and cooperate with each other.
As it is customary in Japan to send New Year's greeting cards with an animal sign of the zodiac for the upcoming year printed on them, they chose this as the motif with the hope that the whole world would be blessed with peace.
The use of the countries to create the shape of animals links it well with the concept behind it. In the movie you can see how each country fit's in with the next animal.
View the movie
Graflex Directions
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